Verizon / Superbowl
TRUTH: Cult heroes live on.
We were brought in on a network-wide effort to provide McCann NYC with a killer super bowl ad idea for Verizon.
We supplied the global CCO with a simple thought and script idea to launch Verizon’s new 5g wireless router on the biggest stage of them all — at Superbowl. The thought? To bring Jim Carey back as a useless Cable Guy in the age of wireless tech. Our idea won the gig and a cult hero lives on.
THE LINE: TV | DIGITAL