TRUTH: Phones are the same, but you still need to feel different.
We enjoyed a spell as freelance Creative Directors on the Samsung Social account for Rapp UK in summer 2020 and created a suite of work that got the awesome Samsung Galaxy A Series firmly in the worlds of Gen-Z. We also helped launch the Samsung FE in all of its unique colourways and their flagship Galaxy S21.
We were one of the first brands to run a TikTok Top View day-long takeover in the UK gaining 17 Million Views, 100K Likes and 7K comments for our A Series work. We also created a Snap Lens which the platform chose as one of their favourites of 2020 as reported by Campaign. Awesome.
THE LINE: SOCIAL