PEPSI

TRUTH: Food tastes better with Pepsi, just ask Becks.

Who said you can’t still make a mark on the World Cup without being an official sponsor? We teamed up with Copa90 to create this campaign for the US market, including a Hispanic version, which celebrates the sweet taste of victory. The films debuted during the Champions League Final and will be running all World Cup long in 2026. Directed by Sergio Granados. We also shot a range of social assets with various other stars that will going live over the summer.

THE LINE: TV | RADIO | SOCIAL | POS |