Bafta red carpet

TRUTH: TV viewing is no longer a passive experience.

We wanted to transport our audience to the heart of the red carpet, so we built an online Google street view of the BAFTA Red Carpet, a world first. Not only could users traverse the red carpet, they could do it live and better still – receive little nuggets of info, updated reactively depending on who they were following and where they were on the red carpet.