TRUTH: Superfans crave exclusive content. We all like new things, right?

To celebrate the release of Stranger Things 2, we created an on and offline experience for Virgin Media, using clean graffiti across the country to pique interest around the new season. Then online, users mentioned the @ handle and hashtag, we’d send them an auto-reply message from the upside down. Which was in fact, upside down.

A First for Twitter

THE LINE: SOCIAL | OOH